Marketing changes. Your strategy should stay ahead of it.

We work alongside your team on a retained basis — typically meeting monthly to review priorities, assess what the data is telling you, and adjust direction where needed. Between sessions, you have direct access to strategic input when decisions cannot wait.

We typically ask for a minimum of three months. Strategic work takes time to take hold, and a single month does not give us enough context to add meaningful value. Most clients stay considerably longer because the work builds on itself over time.

As a senior strategic layer. We focus on direction, positioning, and priority — not execution. Your internal team handles the day-to-day. We make sure what they are executing is strategically sound and commercially aligned.

You have direct access. If a decision cannot wait for the next scheduled session, we are available. That access is part of what makes the relationship genuinely useful rather than just a recurring calendar slot.

A fractional CMO typically focuses on one company and operates more internally. We bring cross-sector perspective from working with multiple organisations at once, which means the patterns we see and the frameworks we apply are sharper. We are also more focused on strategy than on operational management.

It helps significantly. If you have come through our Audit and Strategy phase, the ongoing work is faster and more precise because we already have a clear picture of where you are and where you are going. For new clients starting at consultancy, we build that context in the early weeks of the engagement.