The Client
A growing platform supporting caregivers and dementia care communities.
ZinniaTV provides research-backed video content designed to support individuals living with dementia and the caregivers who care for them. The platform helps reduce stress, improve engagement, and create meaningful daily experiences through therapeutic video content.
The Challenge
Building stronger visibility across the right channels.
The priority was to grow awareness, increase social engagement, and create more consistent momentum across ZinniaTV’s digital presence, especially among caregivers, senior living professionals, and dementia care communities.
What We Did
Strategic support across content, social, paid campaigns, and website visibility.
Liatto supported ZinniaTV across the key channels shaping brand visibility and growth.
- Meta campaigns
- Google Ads
- Website support
The Results
Stronger visibility and engagement across social channels.
Across the reporting period, ZinniaTV showed strong momentum across LinkedIn, Facebook, and Instagram. LinkedIn impressions grew by 91.4%, helping expand the brand’s professional reach. Facebook reach increased by 40.6%, improving visibility among caregiver and consumer audiences. Instagram also showed audience growth, with followers increasing by 42.3%.