The Client
A caregiving technology company helping older adults and caregivers stay connected.
Theora Care provides situational awareness technology for family and professional caregivers.
Its system supports older adults, people living with Alzheimer’s, active adults, people with Parkinson’s, family caregivers, and business partners including senior living, home care, health insurers, law enforcement, adult day care, and nonprofits.
The Challenge
Creating a stronger digital identity and online experience.
The priority was to build a clearer, more modern digital presence that could communicate Theora Care’s caregiving technology, support both individual and business audiences, and create a stronger foundation for campaigns and product visibility.
What We Did
Creative and digital support across identity, website, ecommerce, and video.
Liatto supported Theora Care through the creation of a new website and online store, along with visual identity support and video creation for several campaigns, including the No Fear campaign.
- Visual Identity
- Website Creation
- Online Store
- Video Creation
- Campaign Creative
- No Fear Campaign Support
The Results
A stronger foundation for brand communication and campaign visibility.
Through the new website and online store, Theora Care gained a clearer digital experience to present its products, caregiving technology, and audience-specific solutions.
The campaign video work helped communicate key messages visually, including the No Fear campaign’s focus on helping older adults and caregivers embrace confidence, connection, and quality of life.