The Client
A leading authority on SIBO and functional gut health.
The SIBO Doctor, led by Dr. Nirala Jacobi, is a respected name in gastrointestinal health, with a primary focus on small intestinal bacterial overgrowth, or SIBO, a common cause of irritable bowel syndrome. Dr. Jacobi is recognized as one of Australia's foremost authorities on the topic.
Her mission is to provide high-quality educational resources on gastrointestinal and functional bowel health, along with effective methods for treating SIBO, including the SIBO Bi-Phasic Diet.
The Challenge
Building a stronger digital foundation for growth and visibility.
The SIBO Doctor needed a more centralized and effective digital presence to support both education and business growth. The first priority was creating a membership site where resources could live in one place and serve the brand more effectively.
Once that foundation was in place, the focus shifted to strengthening social media strategy, managing communities, creating content, and using targeted Meta Ads to improve online visibility and support Dr. Jacobi's personal brand.
What We Did
Strategic support across platform development, personal brand growth, and digital marketing.
Liatto supported The SIBO Doctor through focused work designed to strengthen both the business and the brand across key channels.
- Brand strategy and personal brand development
- Social media management across Instagram, Linktree, and groups
- Ads management through Meta Ads
The Results
Stronger audience growth, deeper engagement, and significant revenue impact.
The partnership helped strengthen The SIBO Doctor's digital presence while supporting broader visibility, audience growth, and commercial performance. Comparing 2023 to 2022, the brand saw meaningful improvements across website, revenue, and Instagram metrics.
- Total revenue growth: 261.1%
- New website users: 123.9%
- Website users growth: 61.4%
- Website engagement time: 34.6%
- Instagram reach growth: 68.3%
- Instagram visits growth: 9.7%