The Client
A dementia-friendly technology product supporting caregivers and families.
Memoryboard is a digital display designed to help people living with dementia, Alzheimer’s, memory loss, and related care needs stay oriented, reassured, and connected.
The product allows family members and caregivers to send reminders, messages, and photos remotely without requiring the loved one to use an app or manage the device.
The Challenge
Creating a clearer strategy and structure to support scale.
Memoryboard contacted Liatto for strategic marketing consultancy, including a marketing audit and growth strategy.
The company had strong product-market potential and active paid media performance, but needed clearer priorities, stronger marketing structure, and a more focused path for scaling.
What We Did
Strategic support across audit, paid media, funnel strategy, and growth structure.
Liatto began with a strategic audit and outlined priority steps to improve performance and support stronger growth. As the company continued to scale, Liatto took on a more in-depth role supporting the full marketing process and helping create the structure, priorities, and processes needed for growth.
- Strategic Marketing Audit
- Marketing Consultancy
- Growth Strategy
- Paid Media Consultancy
- Website & Funnel Review
- Conversion Strategy
- Email & Retention Strategy
- SEO Direction
- Marketing Structure & Processes
The Results
Stronger funnel clarity, checkout performance, and paid media efficiency.
Across the reporting period, Memoryboard showed stronger marketing efficiency and clearer growth signals. Product-page reach increased from 17.7% to 55.9%, representing a 3.2x increase and showing that more users were moving deeper into the buying journey. Once users began checkout, the funnel showed an 80% checkout-to-purchase completion rate.
Paid media performance also improved. Meta spend decreased by 11%, while purchases increased by 1% and blended cost per purchase improved by 12%. Liatto’s strategic review also identified key growth opportunities across paid traffic routing, mobile conversion, popup friction, abandoned cart email recovery, and product positioning.