The Client
A trusted connector in the longevity ecosystem.
Mary Furlong & Associates is a San Francisco-based company offering consulting services to entrepreneurs and investors in the longevity market. The organization plays an important role in connecting stakeholders and supporting success across the ecosystem through a deep understanding of market dynamics.
Their expertise spans market intelligence, event production, and strategic consulting, helping shape conversations and opportunities in one of the fastest-evolving sectors.
The Challenge
Reaching a diverse audience in a fast-moving market.
Mary Furlong & Associates needed a stronger digital presence to engage a broad and diverse audience more effectively in the rapidly evolving longevity market. Their goal was to strengthen their position and improve engagement through their website, social media presence, and advertising strategy.
The opportunity was to create a more consistent and effective digital presence that could support both brand visibility and event promotion at a higher level.
What We Did
Strategic support across digital presence, audience growth, and event promotion.
Liatto supported Mary Furlong & Associates across several key areas, helping strengthen their online presence and improve how they connected with their audience across channels.
- Corporate website development
- Social media management
- Ads management
- Branding and design
The Results
Stronger visibility, engagement, and event performance.
The partnership helped increase visibility and influence within the longevity market while supporting stronger audience engagement across digital channels. The work also contributed to better event promotion outcomes and more consistent organic growth.
- Impressions across campaigns: 84M
- Yearly events sold out: 3
- Website visits increase: 70%
- Social media impressions: 92,644
- Organic event engagement: 83%
- LinkedIn B2B engagement rate: 25%
- LinkedIn B2B ads CTR: 8.02%