The Client
A SaaS platform helping senior communities deliver more personalized engagement.
Linked Senior, now acquired by LifeLoop, is a company in the family services and longevity space focused on changing how senior communities interact with their residents. Their cloud-based platform supports person-centered life enrichment and non-drug dementia therapy for older adults and their care partners.
Their work helps senior living communities create more meaningful engagement while supporting better experiences for both residents and staff.
The Challenge
Growing awareness through stronger organic visibility and targeted reach.
Linked Senior wanted to increase online visibility and reach more of the right audiences through organic growth and more focused digital promotion. The goal was to build stronger awareness around their solution while improving how they connected with decision-makers in the senior living space.
To support that growth, they needed a partner who could strengthen their SEO foundation, manage LinkedIn Ads effectively, and guide their broader marketing efforts.
What We Did
Strategic support across SEO, LinkedIn Ads, and ongoing marketing guidance.
Liatto worked with Linked Senior to strengthen both organic and paid performance, with a focus on visibility, reach, and more effective audience targeting.
- SEO
- Ads management through LinkedIn Ads
- Video editing
We began by prioritizing SEO to support stronger organic growth. Recognizing LinkedIn's value as a platform for professional engagement, we also managed LinkedIn Ads to reach the right audience segments and support visibility among B2B decision-makers.
The Results
Stronger search performance and expanded reach in a competitive B2B space.
The work helped Linked Senior improve organic visibility, drive more traffic from search, and extend awareness through paid LinkedIn campaigns. Ongoing strategic guidance also supported a more consistent and effective organic presence.
- SEO-driven clicks: 35% (2,000 more clicks, 200K+ organic views)
- Organic search traffic: 35%
- LinkedIn B2B ads reach: 92,000
- Average LinkedIn CPC: $0.83
- Search position: improved (25 to 20)