The Client
A trusted senior living community with a 130-year history of care.
Forest Hills of DC is a senior living community with a 130-year history in healthcare services. Serving the Washington, DC area, they offer assisted living, skilled nursing, and memory care, with a long-standing commitment to quality care, support, and community.
Their reputation for excellence has made them a trusted choice for individuals and families seeking dependable senior care.
The Challenge
Modernizing an outdated digital presence.
Forest Hills of DC faced challenges in digital visibility and online presence. Their outdated website made it difficult to fully showcase their range of services and reach potential residents and their families effectively.
They came to Liatto to improve organic exposure, modernize their website, and build a stronger digital foundation that could better support visibility, engagement, and long-term growth.
What We Did
Strategic support across SEO and website development.
Liatto supported Forest Hills of DC through focused digital work designed to improve discoverability and strengthen their online presence.
- SEO
- Corporate website development
The Results
Stronger organic visibility and improved website engagement.
The project helped Forest Hills of DC adapt more effectively to digital trends and strengthen its position in a competitive market. Through targeted SEO and website improvements, the organization saw meaningful gains in visibility, search performance, and engagement.
- New backlinks: 300 (first half of 2023)
- Organic search traffic growth: 12% (month-to-month average)
- Ranked keywords growth: 14% (month-to-month average)
- Growth in users: 7.58%
- Growth in sessions: 6.21%
- Growth in page views: 6.34%
- Increase in session duration: 8.51%