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Pharmaceuticals & Healthcare

Alkaloid

Strategic LinkedIn marketing support for the Bulgarian branch of one of Southeast Europe’s leading pharmaceutical companies.

Client Alkaloid logo
Alkaloid
258.6% in page searches
49.5% Increase in professional audience clicks
26.1% Growth in reactions

The Client

A trusted pharmaceutical presence in the Bulgarian healthcare market.

Alkaloid Bulgaria is the Bulgarian branch of ALKALOID AD Skopje, an international pharmaceutical company with decades of experience in healthcare, pharmaceuticals, and wellness products.

The company works closely with healthcare professionals, pharmacies, and medical institutions while continuing to strengthen its presence within the Bulgarian healthcare sector.

The Challenge

Building stronger professional visibility and audience engagement.

The priority was to increase visibility across LinkedIn, improve audience engagement, and create more consistent communication tailored to healthcare professionals and industry audiences.

The focus was on strengthening Alkaloid Bulgaria’s professional presence through educational, informative, and brand-focused content.

What We Did

Strategic support across LinkedIn content and professional communication.

Liatto supported Alkaloid Bulgaria through ongoing LinkedIn strategy and content focused on improving visibility and engagement within the healthcare and pharmaceutical industry.

  • LinkedIn growth
  • LinkedIn Content strategy
  • Healthcare communication via LinkedIn
  • Organic social growth
  • Professional audience engagement

The Results

Stronger visibility and engagement across LinkedIn.

Across the reporting period, Alkaloid Bulgaria achieved steady growth in visibility and audience interaction on LinkedIn. The page was established as a leader in the field while significantly increasing clicks and reactions from healthcare and professional audiences.

Professional audience clicks increased by 49.5%, showing stronger engagement with the company’s content and communication. Reactions also grew by 26.1%, helping strengthen overall visibility and interaction across the platform.

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