The Client
The US's foremost authority on the multifaceted impact of aging.
Under the leadership of Dr. Ken Dychtwald and Maddy Dychtwald, Age Wave is the US's foremost authority on the multifaceted impact of aging. Their organization operates at the intersection of healthcare, longevity consulting services, and cultural insights.
Through its work, Age Wave helps shape how organizations and audiences understand aging, longevity, and the broader shifts influencing health, care, and society.
The Challenge
Building stronger digital engagement across two distinct profiles.
Age Wave came to Liatto to strengthen its digital marketing efforts and engage audiences more effectively across social media. The work needed to support both the Age Wave company profile and Maddy Dychtwald's personal profile, each with its own voice, audience, and role.
The opportunity was to build a more consistent and effective presence across platforms while supporting broader visibility, engagement, and traffic growth.
What We Did
Strategic support across content, consulting, and channel growth.
Liatto supported Age Wave and Maddy Dychtwald across multiple areas of digital marketing, helping strengthen both brand presence and day-to-day performance across key channels.
- SEO audits
- Social media management across X, Instagram, and LinkedIn
- Marketing consulting, including YouTube consultation
- Ads management across X, Instagram, and LinkedIn
- Copywriting
- Video editing for promotional content
- Branding and design
The Results
Stronger visibility, engagement, and traffic growth in 2023.
The collaboration led to remarkable growth across social media platforms in 2023, helping both Age Wave and Maddy Dychtwald strengthen audience engagement and digital reach.