The Client
A leading resource supporting senior activity professionals and care communities.
Activity Connection provides ready-to-use activity programming and life enrichment resources for activity professionals, senior living communities, memory care programs, adult day programs, home care providers, and caregivers.
The platform helps care teams create meaningful engagement for older adults through practical, easy-to-use programming support.
The Challenge
Creating clearer marketing priorities for the next stage of growth.
After hiring a new CMO, Activity Connection needed a clear view of its marketing foundation and the highest-impact opportunities for growth.
The priority was to identify what was working, where the team should focus next, and how to strengthen digital growth across key channels.
What We Did
Strategic support across audit, consultancy, email, SEO, ads, and lead generation.
Liatto began with a strategic marketing audit to identify focus areas and priority next steps. Following the audit, Liatto continued as a strategic marketing consultant, supporting Activity Connection across the key channels shaping digital growth.
- Strategic Marketing Audit
- Marketing Consultancy
- Email Marketing
- Ads Consultancy
- Social Media
- Lead Generation
- SEO
The Results
Stronger visibility, user growth, and engagement across key digital channels.
Activity Connection saw meaningful year-over-year growth across search and audience activity. Organic clicks increased by 53.9%, active users grew by 39.8%, and new users increased by 71.2%.
Organic search also became stronger, with sessions increasing by 34.1%, click-through rate improving by 202.6%, and average search position moving from 25.26 to 8.78.
Email continued to support engaged returning traffic, with email sessions increasing by 20.1% and a 71.4% engagement rate.